Even experienced marketers and entrepreneurs will still learn something new with each and every startup launch. Here are two of the most popular (and flawed) marketing myths regarding tech company launches and insight into how you and your startup can do better.
Myth #1 – Hiring A Large Number Of “Cheap” Specialists Results In Greater Productivity
Though this statement seems straightforward, it’s often inaccurate. In the hopes of saving money, startups make the mistake of hiring too many “cheap” specialists that they believe will deliver a plethora of successes. Instead, startup management will observe non-autonomous teams that lack professionalism, unable to deliver on basic tasks. Losing both time and money is a consequence of this decision.
Instead, focus on hiring a smaller number of marketing industry veterans. Begin your marketing department with the best-of-the-best and expand once company standards and visions have been established.
Myth #2 – Marketing Is Done Once The Hype Is Delivered
Every startup needs to create hype before launching its product or service. In theory, there’s nothing wrong with this. It’s just that hype is useless when it doesn’t last.
When startups believe they have surpassed a certain “level” of hype, some become victims of their own success. Instead of taking this energy into the company’s next phase of customer relationships and product development, marketing teams begin to cut back.
Although the “buzz-building” is over, the time to implement the promises made during the hype phase has begun. In other words, it’s time to start connecting, and delighting, your customers.
