TikTok Academy was recently launched, giving marketers access to free courses and research data demonstrating how to use TikTok for brand awareness and campaign optimization.
“Through TikTok Academy, we aim to provide robust learning opportunities to help teams become TikTok-savvy marketers by providing not just the “how-tos” of TikTok but also the key insights that will enable media and creative excellence on the platform. We know the TikTok community loves engaging with their favorite brands, so we want to deliver the tools and expertise to maintain this unique and engaging experience.” – TikTok.
Users can scout TikTok Academy’s courses once they sign up with a verified email address.
Currently, only two courses are available – ‘TikTok 101’ and ‘Small Business.’ The Academy will also be offering a ‘Commerce’ shortly.
You get an overview plan when you sign up for a course, so you know what you’ll learn. Once enrolled, you’ll watch videos on each lesson, then answer quick questions to confirm your understanding.
Students that pass all lessons will receive a badge displaying their technical understanding.
From entrepreneurs to small business owners, those serious about improving their marketing performance on TikTok should consider signing up.
